---
title: CASINO - user research e-commerce | Welcome Max | UX - CX Design
description: Unifying three Casino's e-commerce websites to a single experience.
---

![](https://www.welcomemax.com/hubfs/raw_assets/public/WelcomeMax_May2021/images/logo-welcome-max-symbole-seul-blanc.svg)

![Casino](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Casino_Logo_NB-300x156.png)

Unifying 3 e-commerce websites

# to a single shopping experience.

Client : Casino Group – User research + UX lead

## Too complex from Google

## 3 services, 3 brands, 3 workflows

Many use cases to unify under a unique and powerful online service that helps customers to purchase food products.

![logo_e-commerce 1](https://www.welcomemax.com/hubfs/logo_e-commerce%201.png)

Redesigning and merging the different interfaces was a great challenge. We worked on information architecture optimization, looking for consistency across journeys.

We joined the Agile team, dedicated to e-commerce @ Cdiscount’s office.

(Bordeaux -France)

## Simplify the food shopping

### The end customer only needs two concepts.

![lad2-300x225](https://www.welcomemax.com/hubfs/lad2-300x225.png "lad2-300x225")

##### CLICK AND COLLECT

The customer collects his order at a point of sale.

![lad-300x225](https://www.welcomemax.com/hubfs/lad-300x225.png "lad-300x225")

##### HOME DELIVERY

The order is delivered to the address the customer has chosen.

## New services

New ways to help clients save time (and money)

![Group 364](https://www.welcomemax.com/hubfs/Group%20364.png "Group 364")

##### MANY OPTIMIZATIONS

## From headers to checkout, including filters and product sheets

![CheckOut_Flow_Evol](https://www.welcomemax.com/hubfs/CheckOut_Flow_Evol.png "CheckOut_Flow_Evol")

*Many encouraging feedback from users. The insights came from questionnaires and analytics.*

MORE MISSIONS

[![BONOBO](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Bonobo_Logo-1.jpg) ](https://www.welcomemax.com/en/work/bonobo-guerilla-tests-ab-test)

## [BONOBO Get maturity in product sheet design before an A/B test](https://www.welcomemax.com/en/work/bonobo-guerilla-tests-ab-test)

[![ORANGE](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Orange_Logo.jpg) ](https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store)

## [ORANGE UX strategy for the new Orange’s digital labels in-store](https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store)

[![CARREFOUR](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Carrefour_Logo_bleu.jpg) ](https://www.welcomemax.com/en/work/carrefour-omnichannel-user-research)

## [CARREFOUR Identifing mobile’s role and issues in an omnichannel customer’s journey](https://www.welcomemax.com/en/work/carrefour-omnichannel-user-research)

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