---
title: ORANGE - prototype and guerilla tests in store | Welcome Max | UX - CX Design
description: UX strategy for the new Orange's digital labels in store with guerilla tests on a prototype.
---

![](https://www.welcomemax.com/hubfs/raw_assets/public/WelcomeMax_May2021/images/logo-welcome-max-symbole-seul-blanc.svg)

![Orange](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Orange_Logo_NB_THIN-300x156.png)

In-store digital labels

# More than 1500 devices to revamp

Client : Orange France – Strat UX + AI + UI design + Guerilla testing

## A strategic touchpoint

#### These screens represent the only one catalogue available in store.

## A cross-canal experience

The screen has to be relevant during the customer’s journey.

![Orange customer](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Orangecustomer.jpg)

The pricing policy is related to the customer status.

![Omnicanal journey](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/omnicanal_journey_small.jpg)

Get the link with your own price to purchase online.

## 7 inch, no swipe

A particular device with a resistive touchscreen, far from the current multitouch interactions. This fixed workstation placed far from the eyes was sometimes unusable due to a very harsh light coming from the ceiling.

![Related devices](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Related-devices-1024x1004.jpg "Related devices")

![Related small](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Related-small.jpg "Related small")

![User experience instore](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/User_experience_instore_layout-1-1024x1004.jpg "User experience instore")

## An old resistive touchscreen with only 32Mo of memory

## The new design

![Etiquette](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/10.00_V09_Etiquette_sans_promo.jpg "Etiquette")

![Fiche Tech](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/20.00_V09_FicheTech.jpg "Fiche Tech")

![Services](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/30.00_V09_Services_etat1.jpg "Services")

![Avis](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/11.00_V09_Avis.jpg "Avis")

![Comparateur](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/60.00_V09_Comparateur_all-1.jpg "Comparateur")

![Choisir](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/70.00_V09_Choisir.jpg "Choisir")

![Comparateur](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/60.00_V09_Comparateur.jpg "Comparateur")

## Watch a sample (prototype)

[ Try it now ! ](http://s2s6tf.axshare.com/hp_1.html)

## 7 iterations with an in-store guerilla user test

We conducted tests in one to one sessions with more than 80 users among 5 shops.

![Test in France 100x100-1](https://www.welcomemax.com/hubfs/Test%20in%20France%20100x100-1.png "Test in France 100x100-1")

Tests in Paris, Lyon, and Marseille

Step by step we gathered the right insights to find the right balance between strategic issues and users’ capabilities in store.

10

##### Days spent in stores

#### Observations, interviews, and tests in situation to really understand the context.

34

##### Interviews with sellers

#### Interviews and tests for prototypes with different kind of employees.

49

##### Interviewed customers

#### Testing and learning to provide the right content on the right screen.

MORE MISSIONS

[![Casino](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Casino_Logo.png) ](https://www.welcomemax.com/en/work/e-commerce)

## [CASINO Unifying three e-commerce websites to a single experience](https://www.welcomemax.com/en/work/e-commerce)

[![MoetChandon](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/MoetChandon_Logo-1.jpg) ](https://www.welcomemax.com/en/work/moet-and-chandon-information-architecture-ux)

## [MOËT ET CHANDON Auditing to design a new responsive information architecture](https://www.welcomemax.com/en/work/moet-and-chandon-information-architecture-ux)

[![Carrefour](https://www.welcomemax.com/hubfs/WelcomeMax_May2021/Image/Carrefour_Logo_bleu-1.jpg) ](https://www.welcomemax.com/en/work/carrefour-omnichannel-user-research)

## [CARREFOUR Identifing mobile’s role and issues in an omnichannel customer’s journey](https://www.welcomemax.com/en/work/carrefour-omnichannel-user-research)

- <https://twitter.com/intent/tweet?url=https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store&text=EN%20-%20Orange%20Prototype%20Guerilla%20Tests%20In%20Store>
- <http://www.linkedin.com/shareArticle?mini=true&url=https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store>

 Share

 Share

- <http://www.linkedin.com/shareArticle?mini=true&url=https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store>
- <https://twitter.com/intent/tweet?url=https://www.welcomemax.com/en/work/orange-prototype-guerilla-tests-in-store&text=EN%20-%20Orange%20Prototype%20Guerilla%20Tests%20In%20Store>