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A strategic touchpoint

These screens represent the only one catalogue available in store.

Orange customer
The pricing policy is related to the customer status.
Omnicanal journey
Get the link with your own price to purchase online.
Related devices
Related small
User experience instore

An old resistive touchscreen with only 32Mo of memory

The new design

Etiquette
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Services
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Comparateur
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Watch a sample (prototype)

7 iterations with an in-store guerilla user test

We conducted tests in one to one sessions with more than 80 users among 5 shops.

Test in France
Tests in Paris, Lyon, and Marseille

Step by step we gathered the right insights to find the right balance between strategic issues and users’ capabilities in store.

10

Days spent in stores

Observations, interviews, and tests in situation to really understand the context.

34

Interviews with sellers

Interviews and tests for prototypes with different kind of employees.

49

Interviewed customers

Testing and learning to provide the right content on the right screen.

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