A cross-canal experience
The screen has to be relevant during the customer’s journey.
7 inch, no swipe
A particular device with a resistive touchscreen, far from the current multitouch interactions. This fixed workstation placed far from the eyes was sometimes unusable due to a very harsh light coming from the ceiling.
Step by step we gathered the right insights to find the right balance between strategic issues and users’ capabilities in store.
Days spent in stores
Observations, interviews, and tests in situation to really understand the context.
Interviews with sellers
Interviews and tests for prototypes with different kind of employees.